Brand Audit

In-store auditing compliance is the first in-store stage of the IMS check, fix and influence model. In-store auditing can be used to check the availability and visibility of your product or promotion, or those of your competitors. Auditing compliance can also allow you to check that your product is ranged in all agreed stores and is located in the agreed in-store locations.
Auditing encompasses many aspects of in-store data collection, but the most common aspects of auditing include:

·         Product Availability - Out of stocks, number of facings and share of space

·         Price Compliance - Displayed price and scanned price of the product

·         POS - Presence of shelf edge labels, store printed 'offer' POS & externally produced POS

·         Promotional Compliance- Promotional price and location of promotional display

·         Planogram Compliance- Location of SKUs

·         Competitor Information - (All / any of the above for competitor products)

In-store auditing can be used to check the availability and visibility of your product or promotion, or those of your competitors. Auditing compliance can also allow you to check that your product is ranged in all agreed stores and is located in the agreed in-store locations