Mystery Shopping

Mystery Shopping is used to evaluate the full experience of your customers when visiting the outlets. It can also be used to evaluate the customer service levels provided by competitors.

Whilst most people think that the terms Shopper and Customer are interchangeable, Brandy believe that there is an important difference between the two and design and implement mystery shopping campaigns utilizing carefully profiled and highly trained staff acting as Mystery Shoppers or Mystery Customers depending on your needs.

A crucial element of the sales process is to turn shoppers into customers (who purchase and hopefully continue to purchase from products). Therefore for certain campaigns we will utilize a 'shopper' approach to test the ability of your staff to generate (rather than facilitate) sales.

Mystery Shopping services, when used effectively, should not only measure your standards of service but should also help to improve them by actively encouraging staff to ensure they are taking the right approach every time.

We believe that in order to achieve this you need a carrot as well as a stick

Our Mystery Shopping programmes ensure that scenarios are precisely and consistently tested with detailed, accurate results reported back in a timely fashion to enable you to take fast and appropriate corrective action where required.We also ensure that our Mystery Shopping programmes recognize outstanding service. In addition to the detailed visit level reports we can also produce engaging comparative reports that encourage healthy competition